There are lots of “brand experts” out there. How do you separate the career consultants from valued advisors?
The Halogen Group recognizes that there’s more to brand strategy than delivering a white paper. Much more. Halogen creates actionable strategies and sees the process through from first insight to proof of concept.
New Business Development
Championing new concepts, new products, new business models ahead of the curve is not always a popular position to stake out. But you can’t forge new business strategies with an eye on the rear view mirror.
Not long ago, key initiatives were formulated internally and then sprung on the marketplace. To no one’s surprise, new products never gained traction; new marketing campaigns fell on deaf ears.
There’s a better way. To reap the rewards of market analysis you need an ally that’s resourceful and reliable—a firm that knows how to listen to the market and translate consumer insights into viable opportunities for your business.
MarCom and Messaging
More than ever, your messaging has to be creative and laser-targeted to rise above the clutter. That’s a tall task. But one made easier when you partner with a firm that understands the totality of the marketing process. Halogen knows how to frame and communicate your message. Its founder has produced award-winning packaging and displays, press releases that were re-printed verbatim and placed product on network television.
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