Brian Searchinger has worked in a variety of senior marketing capacities for several premier brands.
Mr. Searchinger conceived and negotiated a trademark license with Greg LeMond, the three-time Tour de France champion, to market and sell LeMond Bicycles. After a successful transition of the license, he negotiated a complex license between the Harley-Davidson Motor Co. and GT Bicycles and was named Executive Director of GT’s newly-created Special Projects Division. His responsibilities included the sales, marketing and media communications for Harley-Davidson bicycles.
Following its acquisition of GT Bicycles, Schwinn Cycling & Fitness created the position of Director, New Business Development for Mr. Searchinger. Under his direction, trademark licensing became the fastest-growing and most profitable division at Schwinn. Over the next two years his responsibilities expanded to include the cross-promotion and consumer insight categories. Assigned the lead role in a number of market analysis and brand positioning studies, Mr. Searchinger ultimately served as the managing editor of the cycling division’s Confidential Information Memorandum (CIM), the source document for the marketing and sale of Schwinn’s cycling assets.
To leverage his experience identifying and developing new business opportunities, Mr. Searchinger founded The Halogen Group in 2003. Halogen is divided into two core practices: a full-service licensing agency in addition to a consulting discipline built around brand strategy—market analysis, strategic planning, consumer insight, new business development and marketing communications.
On a personal note, Mr. Searchinger was a national champion oarsman and five-time district champion cyclist. He received his BA from Columbia University.
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